Johann Rupert was born in Stellenbosch, South Africa, in 1950 and trained in economics and law before building Rand Merchant Bank in his early career. He took over the Rupert family interests and founded Richemont in 1988, separating the luxury businesses from the broader Rembrandt Group.

Richemont under his leadership has become the second-largest luxury group in the world, with maisons including Cartier, Van Cleef & Arpels, Vacheron Constantin, IWC, Jaeger-LeCoultre and Montblanc, alongside a substantial position in online luxury through its previous ownership of YOOX Net-a-Porter.

Rupert is also a noted philanthropist in South Africa and a sustained public voice on the long-term outlook for luxury, frequently arguing that the industry is more cyclical than its quarterly narratives admit.