Luiza Trajano was born in Franca, Brazil, in 1951 and joined her family's small retail chain as a young woman. She led Magazine Luiza through its transformation into one of Brazil's largest retailers and one of Latin America's leading omnichannel platforms, with thousands of physical stores and a deep digital footprint.
She founded Grupo Mulheres do Brasil, a non-partisan network advocating for women's participation in Brazilian public and economic life, which has grown into one of the largest civic women's organizations in the country. She remains one of the most respected business voices in Brazil and a sustained advocate for diversity in senior corporate leadership.